discount ray ban sunglasses and to organizations of all kinds. To thrive in our digital age
Categories: Uncategorized
5 Strategies for Business Growth in a World of Customer Networks
In a world awash in digital technologies, customers have changed. From our smart phones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to organizations of all kinds. To thrive in our digital age, businesses need to re imagine their customers not as a mass of isolated individual actors, but as customer networks. Rather than fixating on each day’s latest technology, businesses need to focus instead on understanding customers’ networked behavior.
After two decades of the Web, and with over a billion Internet users around the world, we can clearly identify five core behaviors of networked customers accessing, engaging, customizing, connecting, and collaborating. By understanding and leveraging these core behaviors, businesses can pursue five strategies that will create value and produce the products, services, and business models that will thrive in a networked future. These five strategies are:
The Access strategy: Be faster, be easier, be everywhere, be always on. Customers seek to access digital data, content, and interactions as quickly, easily, and flexibly as possible. Whether from our smart phones, search engines, or networked TVs, we want it all and we want it now. By offering mobile, location aware, and on demand experiences, businesses can create real value for customers. Case in point: Nike+, which links runners’ shoes with their computers, so they can track and share their data in the world’s largest running community.
The Engage strategy: Become a source of valued content. In an environment of abundant media and rampant ad skipping, businesses that want to earn customer attention need to create content that customers will actually want to consume. Today, every business needs to think like a media business. Whether aiming for a broad audience or a narrow niche, businesses can earn new customers by producing or curating content that entertains, informs, or answers a specific need. Case in point: IBM’s Innov8, a videogame designed to help sell enterprise software that quickly became its number one marketing tool.
The Customize strategy: Make your offering adaptable to your customers’ needs. Networked customers are not looking for cookie cutter experiences, identical content, and mass produced products, especially in the digital realm. By giving them tools to customize products, services, and content to suit their interests, businesses can add real value that will differentiate them from competitors and engage customers more deeply. Case in point: DonorsChoose and Kiva, two charities that have thrived by letting donors select the specific people and projects they want to fund.
The Connect strategy: Become a part of your customers’ conversations. Customers today are constantly sharing ideas and opinions in social media conversations, offering rich insights and shaping brand perceptions. Companies can benefit by joining these conversations either in popular forums like Facebook and Twitter or by creating their own forums where customers express themselves, vote, and share ideas. Case in point: The Ford Fiesta Movement, an online community where car fans were enlisted to try out a new car and generated huge brand awareness before its launch.
The Collaborate strategy: Invite your customers to help build your enterprise. Customers seek to collaborate on collective projects and goals through open platforms. Beyond just sharing in conversations, networked customers are working together to design clothing, write computer software, and elect political candidates. By creating platforms that invite and motivate customer collaboration, organizations can unleash tremendous innovation and creativity. Case in point: Apple’s App Store for the iPhone and iPad, built by a network of over 50,000 amateur and professional developers all over the world.
Whether you sell shoes or news, software or healthcare, any business can use these five strategies to achieve their key business objective be it to drive sales, enhance innovation, reduce costs, gain customer insight, or build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Adapted from THE NETWORK IS YOUR CUSTOMER: 5 Strategies to Thrive in a Digital Age by David L. Rogers (Yale University Press; January 2011; $24.00 Hardcover; ISBN 10: 0300165870).
2010 David L. He speaks at conferences worldwide and has consulted and advised numerous companies and nonprofits, such as SAP, Eli Lilly, and Visa.
ray ban polarised sunglasses
ray ban 2132
new ray bans
jackie o ray bans
ray ban uk
ray ban glasses for men
ray ban sunglasses
ebay ray ban
ray bans for cheap
folding ray bans
ray ban olympian
new wayfarer ray ban
womens ray ban sunglasses
white ray ban wayfarer
cheap ray ban aviator sunglasses
cheap ray ban clubmaster
white ray bans
ray ban warranty
cheap ray ban frames
ray ban shop london
ray ban glasses boots
ray ban discount
ray ban wayfarer black
ray ban clubmaster black
kids ray bans
ray ban cats 5000
jackie ohh ray bans
ray ban sunglasses uk
ray ban glasses frames
cheap ray bans online|
ray ban official site
ray ban wayfarer rb2132
pink ray ban sunglasses
ray ban store uk
ray ban signet
ray ban sunglasses hut
ray ban wayfarer polarized
ray ban jackie ohh
ray bans sale
cheap ray ban sunglasses outlet
mens ray ban sunglasses
ray ban 3379
ray ban sunglasses price
ray ban sunglasses sale cheap
ray ban clubmaster glasses
ray ban 3386
cheap ray ban
ray ban 5150
ray ban sunglasses uk sale
ray ban polarized aviator
相关的主题文章:
- http://osscca.com/titleist-915-d3-driver-for-sale-will-they-die-from-heart-desease-gull-bladder-serger-canser/
- http://www.gulfinvestgroup.com/jordan-shoes-for-sale-6bj9-2015327/
- http://www.xinliai.cn/?p=1387
- http://asrc.lt/cheap-fake-ray-bans-uk-so-i-made-this-you-throw-it-and-it-goes-boom-in-the-air/
- http://www.z-l.cc/1135.html
- http://demo-swarovski-optik-slc-birding.nomonday.com/ray-ban-polarized-aviator-says-louis-blatt/
- http://michelham.com/2015/07/ray-ban-wayfarer-blue-implemented-or-applied-without-consultation-from-a-professional-please-read-our-terms-of-service-for-more-information/
- http://www.bbrussen.nl/
- http://anniversaire.jighi.com/?p=4909
- http://chevrontraining.ionom.com/?p=2067
- http://miahat.com/未分類/ray-ban-mirrored-aviator-besides
- http://www.gilbertgarages.com/?p=1592
- http://www.holdenlawgroup.com/blog/sexual-harassment/ray-ban-case-and-are-a-big-hit-with-the-children
- http://www.bsdesigns.net/ray-ban-black-aviators-content-delivery-network-akamai-names-chief-information-officer/
- http://download.edizioniseed.it/?p=203
- http://manhattancollection.com.sg/aviator-ray-ban-request-for-support/
- http://www.carwangu.com/black-ray-bans-implemented-or-applied-without-consultation-from-a-professional-please-read-our-terms-of-service-for-more-information/
- http://demo.getmotopress.com/
- http://www.easyzhou.com/ray-ban-clubmaster-polarized-however/
- http://www.maniman.org/?p=40
No comments yet.